If you're looking to add a beneficial step in your skin care regime, a weekly facial mask is a great addition. No matter your skin type, there is a facial mask suited for you. Usually used once or twice a week, facial masks can deep down clean your face, tighten your pores, or brighten and exfoliate your face. Masks are not a "one size fits all" product though. There are clay masks, fruit extract masks, yogurt masks, and gel masks, just to name a few. Before you buy a facial mask, you must recognize your skin type and buy accordingly.